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BENEFITS OF COMPETITIVE PRICING |
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Ultimately Higher Price |
A house that sells in the first 30 days
will bring the highest sales price and
that amount will decline as time passes. |
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More Salesperson and Buyer Enthusiasm |
Both salespeople and homebuyers are
excited by a competitively priced house.
Salespeople like to talk and show these
houses with interest. Buyers
consider them good deals. |
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Shown
to Sell, not Just Compare |
Prospective homebuyers are shown
competitively priced houses by their
agent with the intention of buying the
house, not just to compare with the
other correctly priced properties in the
neighborhood. |
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Faster
Sale |
Competitively priced houses sell much
faster than those that are overpriced.
rarely will a house priced competitively
end up in an expired listing. |
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Ability to Move to Next Home |
Eight out of ten repeat homebuyers sold
their previous home before purchasing
another home. The time it takes to
market a properly placed house is
shorter which allows the seller to
purchase another home and move in a
reasonable amount of time.. |
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Compare with
Similar Houses |
When your REALTOR® prepares a
Comparative Market Analysis, make sure
that you understand that the houses
compared to yours are very similar in
location, size, amenities and style. |
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Use Recent
Sales |
The most recent CLOSED sales of
comparable houses should be used, the
more recent the better. Your REALTOR®
should also show you Active houses on
the market, Pending sales and expired
listings. The expired listings are
important because they show the houses
that were rejected by the market,
usually because of overpricing. |
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Let
the Market set the Price, not the Seller
nor the
REALTOR® |
The Market is the Market.
The Seller's opinion of value of their
house has no effect on its selling
price, nor does your REALTOR®. The
responsibility of pricing the house if
the owner's, which should be made based
on the information provided by his
REALTOR®. The market will
determine the value of your home. |
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